For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we've grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.
We lead with innovation, technology, and a promise to deliver an exceptional experience every time.
And your work here matters: a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities. At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.
Location: Twin Cities Metro, MN | Onsite, with travel between locations as needed
Reports to: General Manager
Scope: Potential to support two Walser locations
Compensation: $60,000–$80,000 base, plus performance bonus — On Target Earnings exceeding $100,000+
What You'll Do:
- Own marketing strategy and customer engagement, with the potential to support two locations — build the plan, set priorities, and defend the decisions with data.
- Manage marketing spend across channels and hold SEO, SEM, and digital partners accountable to performance, not just activity reports. You are the informed second set of eyes on what those partners deliver.
- Work directly with manufacturer marketing teams on co-op programs, tier-two and tier-three campaigns, and brand compliance, bringing OEM resources to bear on local store priorities.
- Own CRM strategy and execution — campaign build, segmentation, lifecycle communication — and measure what actually drives traffic and sales.
- Pull performance data across website, leads, digital spend, and CRM, and translate it into clear recommendations store leadership can act on.
- Partner directly with the General Manager and store leadership, participating in dealership meetings and building working relationships across Sales, Service, and Operations.
- Ensure consistent brand execution across website, directory profiles, digital assets, in-store materials, and customer-facing communications.
- Lead content and social direction, including planning cadence, publishing, and content shoots (video/photo/reels).
- Support and lead dealership events, sponsorships, and local brand activations, including logistics, communication planning, and post-event follow-up.
- Own operational audits of lead routing, phone tracking, and listings/data integrity, and drive fixes in partnership with store teams and vendors.
- Provide monthly reporting on performance, what worked and what didn't, and recommended adjustments.
- Uphold Walser's Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded.
There is potential for this role to grow a direct report supporting social and content as the stores scale.
What You Bring:
- 4–6 years in marketing with meaningful ownership of strategy or budget. Dealership, automotive, retail, or multi-location experience strongly preferred.
- Demonstrated ability to manage agency or vendor partners and evaluate their performance critically.
- Hands-on CRM experience including campaign build, segmentation, and reporting.
- Comfort with performance data — you can build the analysis yourself and explain it to a GM in plain language.
- Working knowledge of digital channels (SEM, SEO, paid social, display) sufficient to hold experts accountable.
- Strong written and verbal communication skills and the presence to present to and push back with senior leadership.
- Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent hands-on marketing experience.
- Preferred: OEM co-op program experience, prior people leadership, video/photo content direction.
What's In It For You?
- Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away
- Career Growth & Opportunity for Advancement – We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
- Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
- Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and additional wellness benefits.
- Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
- Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
- Employee Discounts: Enjoy exclusive employee discounts across products and services.
- Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
- Community Involvement – Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
- Employee Assistance Program (EAP) – Support for personal and professional challenges
- Referral Program – Earn referral bonuses for referring talented candidates
Apply today and help drive marketing performance at Walser Automotive Group! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.